There are perhaps few states quite as diverse as Colorado when it comes to the work of a home stager. It’s a real treat to stage properties for sale in the Centennial State, where you’ll get the opportunity to work with modern apartments in Denver with panoramic city views, breathtakingly picturesque homes amid the mountains of Aspen, and everything in between.
Colorado needs more certified home stagers right now. The property market is hugely competitive at the moment, with realtors competing with each other to market each house and apartment to the max.
Most people spend just a few seconds looking at a property listing online before deciding whether or not to book a viewing. So the images associated with the listing are incredibly important, and can make or break a potential sale. This is why home stagers are so vital in Colorado, not just to impress viewers, but to get them through the door in the first place.
Could you become Colorado’s next professional home stager?
So, how do you become a home stager in Colorado?
We’ll look at this from the point of view of starting your own home staging business. If you want to start with getting a home staging job, read our articles on resume tips, how to get a home staging job, and our overview of home staging careers.
If you’d like to be a home stager, you’ve got a lot to learn, but believe us, you’re going to love every minute. Being a home stager requires skill and talent, alongside a passion for design and real estate. If you’ve got what it takes, you’ll breeze through the training, and you’ll come out the other side with a wealth of expertize, and a certificate to prove it.
It’s a career that can make you a lot of money while fulfilling your creative dreams.
Steps to becoming a home stager in Colorado
Now let’s begin looking at the processes involved in setting up a home staging business. We’ll look at every step of the journey, from home staging training in Colorado to marketing your new business.
Step 1: Take a home staging certification course in Colorado
We believe that getting your home staging certification in Colorado is the best pathway to take for a novice home stager. During your training, you’ll learn a wealth of skills that will be invaluable throughout your career. With a home staging course from the Home Staging Institute, not only do you learn all the skills of a home stager, but you will also be trained in other aspects of running a home staging business such as how to successfully advertise your business, how to keep your accounts, the best way to get on the books of local realtors, and more.
Home staging certification in Colorado gives you a great deal of knowledge, but it gives you much more besides. It gives you peace of mind and confidence in your abilities, and a good home staging course will provide you with lots of useful resources that you can rely on. In addition, when successful completion of your course results in certification, you’ve then got proof of your abilities that will help you gain the trust of potential clients.
Step 2: Understand the local Colorado market
Local knowledge is so important. Now is the time to study the local market. Get to know all the areas of Colorado and understand their differences. Check out all the property types, and perhaps visit open days so you can have a good look around and become familiar with the quirks and nuances of each type of home. Regularly searching through property listings online will give you an idea of what’s on the market at any one time.
Step 3: Learn from other home stagers in Colorado
By checking out the work of other home stagers, you can up your game. Search online for ‘home stagers in Colorado Springs’ or ‘home stagers in Denver’ etc. then put in some good time to carefully study the results. Look at home staging websites. Check out the services offered. Do they differ from yours? Look at the images on their site. Do they have a signature style or are they incredibly versatile? Which direction will you choose to take your business? Do they have useful blog posts that draw in visitors to the site? Do they have a flourishing social media presence? Pick up as many tips as you can and think about how you can incorporate them into your own business.
Step 4: Start a home staging business in Colorado
These are exciting times, so without further ado, let’s get down to the nitty-gritty of setting up a business for the first time…
What are you waiting for? Dive in and get started…
- First, you’ll need to register your business so your tax responsibilities are all in order.
- You’ll want a catchy name for your business and perhaps a memorable strapline that mentions your location in Colorado.
- You’ll need to detail your prices and payments in order to be transparent.
- Be sure to get good liability insurance in place.
- Get professional business cards printed – you never know who you might meet!
- Consider getting third parties involved such as a website designer, or a social media marketing expert.
Step 5: Begin marketing
If you’re hiring an agency to handle your marketing. Now is the time to supply them with some stunning images of your work and get them on the case. If you’re handling your marketing by yourself in the beginning, then don’t worry, most start-up home stagers manage their own marketing to start with.
First, you’ll need some picture-perfect images as examples of your work. Before and after photos work exceptionally well at showcasing your skills. It can be hard getting together images when you’re not an established business, so you need to think outside the box. Can you stage your own home? Can you talk friends or family into letting you stage rooms in their houses? Don’t forget outside areas too, a well-staged porch or outdoor dining area will make a gorgeous, eye-catching photo, especially if you can capture the fabulous Colorado scenery in the background.
Make the most of all marketing channels, from word of mouth to social media, and even advertising in the local press.
Other facts about becoming a home stager in Colorado
How much do home stagers make in Colorado?
According to our findings, home stagers in Colorado typically earn between $42,000 and $62,000 annually, with hourly rates ranging from $21 to $31. Those with extensive experience or working in high-demand areas may earn over $72,000 per year. Earnings can fluctuate based on factors such as location, clientele, and the volume of projects undertaken.
Do I need a license to become a home stager in Colorado?
Colorado home stagers do not need a license. If you want proof of your credentials to show to potential clients, then we suggest you take home staging training and work towards certification as a good way to prove your abilities.
Do you need a degree to become a home stager in Colorado?
Having a certificate in home staging is a great option when you’re setting up in business, but there is no need to have a degree level qualification to be a home stager in Colorado.
