Home Staging Statistics (2023)

Home staging statistics can be a powerful weapon when selling your home staging services.

It’s no secret that home staging is a more thriving industry now in 2023 than it was in 2003, and part of that is thanks to people widely sharing home staging statistics that proves without a doubt, that staging a home for sale is worth it!

If a prospect hears that home staging can get them more for their home, increase their commissions, or sell their property faster, then you have a good chance of landing another home staging job.

Each year here at the Home Staging Institute we intend to survey over 1,000 United States-based participants to get an in-depth look at the results of home staging, and the outlook for the industry.

These participants are a representative cross-section of the real estate industry and include homeowners, realtors, and home stagers themselves.

Please feel free to use any of these home staging statistics on your own website, marketing material, or publications.

All we ask is that you credit the Home Staging Institute, and link to our website if you are publishing these stats online.

Firstly, Why Are Statistics So Important?

Home staging statistics are important because the benefits of home staging are not as obvious to everyone, as we in the industry think they should be.

Looking at the two images below, us home stagers know the staged beach house is going to be much easier to:

1. Attract potential buyers to,
2. Sell in a quicker timeframe, and
3. Sell at a higher price

But asking someone to spend $5,000 or more when selling their home can a big ask during an already stressful time, when they don’t already fully grasp the benefits of home staging.

This is where you need to use raw facts – home staging statistics – to explain all the reasons they need to seriously consider staging their home for sale.

Take a look through the statistics below and choose which ones would resonate with your customers the most. If they want a quick sale, highlight how realtors across the country believe that staging a home sells it quicker, or if your clients simply want the top price, share statistics that emphasize this.

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Key Home Staging Statistics from the Home Staging Institute

Our (Quarter 2) 2023 survey is currently underway! Our new survey data for 2023 will be coming here soon.

Survey Methodology: We have access to a large database of home staging professionals and realtors who we ask to participate in our regular surveys. Sometimes we need to increase the volume of respondents and will supplement this via a targeting Google Surveys campaign.

Permission to Use Our results: If you are reading our home staging survey results, you have permission to republish these elsewhere without asking us first.

As mentioned earlier, we do ask for credit. Compiling these home staging statistics and undertaking the surveys costs us thousands of dollars, and we do appreciate the credit when it is due.

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Home Staging Statistics from Previous Surveys & Other Sources

The internet is awash with home staging statistics, although many of them a few years out of date. Below are a number of stats that you can use today to help promote yr home staging business or the home staging industry in general. Some of our sources are listed further down in this article.

General Home Staging Statistics

• Over 90% of realtors state the benefits of home staging helps to sell a property
• Nearly 50% of realtors agree that both vacant and occupied homes can benefit from home staging.
• The return on investment (ROI) for home staging can be up over 550%.
• 40% of buyers are more willing to visit a staged home they found online.
• The average cost of home staging is between 1% and 3% of the home’s asking price.
• 38% of sellers’ agents said that they stage all their clients’ homes prior to listing them for sale.
• The cost of home staging can range from $500 to $5,000 or more, depending on the size of the home and the extent of the staging.

Home Staging Statistics Relating to Sale Price

• Over 65% of 900 realtors surveys believe that home staging helps sell a house for more money.
• The majority of realtors believe that home staging increases a properties selling price anywhere from 1 to 10%.
• 21% of buyers’ agents agree that staging a home increased its value by 6% to 10%

Home Staging Statistics Relating to Ease of Sale

• 25% of realtors believe that home staging doesn’t increase the property sale price, but it does help attract buyers to the home, which means the property can sell faster.
• Similarly, nearly 85% of realtors agree that a staged home will sell faster than an unstaged home.
• Homes that are staged sell 73% faster than those that are not staged.
• 77% of buyers’ agents agree staging a home makes it easier for buyers to visualize the property as their future home.
• A staged home can receive up to 10% more online views than an unstaged home.
• 95% of buyers’ agents agree that home staging has at least some effect on a buyer’s view of the home.

Home Staging Statistics Relating to Rooms in a Home

• Agents recommend staging the following rooms, in this order of importance: Living room, master bedroom, and the kitchen.
• The two least important rooms to stage are the home office, and the guest bedrooms.

Sources of Home Staging Statistics

Here are our mains sources of staging facts and statistics:

• Us here at the Home Staging Institute through our annual home staging surveys.
• Profile of Home Staging – National Association of REALTORS®
• Profile of Home Staging report – National Association of REALTORS®
• Survey of 900 Top Real Estate Agents – Homelight
• RESA Publications – Real Estate Staging Association

Each of these publications has a range of interesting home staging statistics relevant to 2019, 2021, and 2022. When they release their 2023 reports we’ll publish them here too.

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Where to Share These Statistics?

Now we’ve got the data, it’s our job to share it and educate sellers and realtors that home staging is an essential part of selling a home quickly, and for a great price.

There are several places where you can publish these home staging statistics to help spread the word, and generate more sales for your home staging company. Here are a few options:

1. Home staging blogs and websites: There are many blogs and websites that focus on home staging and real estate. These platforms often feature articles and statistics related to home staging, making them an ideal place for you to share staging statistics. By publishing statistics on these platforms, you can position themselves as an expert in the field, which will help attract new clients and generate more sales.
   
2. Social media: Social media platforms like LinkedIn, Instagram, and Facebook are great places for home stagers to publish statistics such as those in this article. By sharing statistics on your social media pages, you can reach a wider audience and engage with potential clients in a more personal way. Social media also offers the opportunity to include visuals and graphics to make statistics more visually appealing.
   
3. Real estate publications: Many real estate publications, both online and in print, feature articles on home staging. By reaching out to these publications and sharing these statistics, a home stager can potentially get featured in an article which will help raise your profile and generate more business.
   
4. Industry events and conferences: Home stagers can also publish these statistics when presenting at industry events and conferences.

When publishing statistics, it’s important to ensure that their data is accurate, relevant, and easy to understand. By doing so, you can attract the attention of potential clients and position yourself as an expert in the field of home staging, ultimately leading to more sales and business growth.

Frequently Asked Questions

We can use these statistics on home staging to answer a few of the more common home staging questions.