Home staging statistics can be a powerful weapon when selling your home staging services.
It’s no secret that home staging was a thriving industry in 2025, and part of that is thanks to people widely sharing home staging statistics that prove without a doubt that staging a home for sale is worth it!
If a prospect hears that home staging can get them more for their home, increase their commissions, or sell their property faster, then you have a good chance of landing another home staging job.
Each year, here at the Home Staging Institute, we intend to survey over 1,000 United States-based participants as part of our home staging certification course to gain an in-depth look at the results of home staging and the outlook for the industry.
These participants are a representative cross-section of the real estate industry and include homeowners, realtors, and home stagers themselves.
Please feel free to use any of these home staging statistics on your website, marketing material, or publications.
All we ask is that you credit the Home Staging Institute and link to our website if you are publishing these stats online.
Firstly, Why Are Statistics So Important?
Home staging statistics are important because the benefits of home staging are not as obvious to everyone as we in the industry think they should be.
Looking at the two images below, we home stagers know the staged beach house is going to be much easier to:
- Attract potential buyers to,
- Sell in a quicker timeframe, and
- Sell at a higher price
But asking someone to spend $5,000 or more when selling their home can be a big ask during an already stressful time, especially if they don’t fully grasp the benefits of home staging.
Here’s where the numbers come in. Just like a real estate agent leans on comps to price a home, you, as a stager, should lean on statistics to support your services.
Think of these numbers as your own set of “staging comps” – they set expectations, reduce doubt, and give your clients confidence in their investment. One of our graduates, Sam in Oregon, tells us he closes nearly every client call with a one-liner: ‘Remember, staged homes sell faster and for more.’ He says it works like magic.
This is where you need to use raw facts – home staging statistics – to explain all the reasons they need to seriously consider staging their home for sale.
We’ve got an interactive home staging ROI Calulcator below which can demonstrate to you the value of home staging – but scroll further down for facts and figures you can share verbally, or reproduce on yuor own website.
See how much more a staged home could sell for
Take a look at the statistics below and choose which ones would resonate most with your customers. If they want a quick sale, highlight how realtors across the country believe staging a home sells it faster. If your clients simply want the top price, share statistics that support this.
Key Home Staging Statistics from the Home Staging Institute
Our 2026 survey is currently underway! Our new 2026 survey data will be available here soon.
Survey Methodology: We have access to a large database of home staging professionals and realtors whom we ask to participate in our regular surveys. Sometimes we need to increase the volume of respondents, and we will supplement this via a targeted Google Surveys campaign.
Permission to use our results: If you are reading our home staging survey results, you may republish them elsewhere without asking us first.
As mentioned earlier, we do ask for credit. Compiling these home staging statistics and undertaking the surveys costs us thousands of dollars, and we do appreciate the credit when it is due.
Home Staging Statistics from Previous Surveys & Other Sources
The internet is awash with home staging statistics, though many are a few years out of date. Below are many stats that you can use today to help promote your home staging business or the home staging industry in general. Some of our sources are listed below.
General Home Staging Statistics
- Over 90% of realtors state that the benefits of home staging help to sell a property
- Nearly 50% of realtors agree that both vacant and occupied homes can benefit from home staging.
- The return on investment (ROI) for home staging can be over 550%.
- 40% of buyers are more willing to visit a staged home they found online.
- The average cost of home staging is between 1% and 3% of the home’s asking price.
- 38% of seller’s agents said that they stage all their clients’ homes before listing them for sale.
- The cost of home staging can range from $500 to $5,000 or more, depending on the size of the home and the extent of the staging.
If you’re a stager wondering how to set your own rates in line with industry averages, our guide to charging for home staging breaks down the most common pricing models.
Home Staging Statistics Relating to Sale Price
- Over 65% of 900 realtors surveyed believe that home staging helps sell a house for more money.
- The majority of realtors believe that home staging increases a property’s selling price anywhere from 1 to 10%.
- 21% of buyers’ agents agree that staging a home increased its value by 6% to 10%
Home Staging Statistics Relating to Ease of Sale
- 25% of realtors believe that home staging doesn’t increase the property sale price, but it does help attract buyers to the home, which means the property can sell faster.
- Similarly, nearly 85% of realtors agree that a staged home will sell faster than an unstaged home.
- Homes that are staged sell 73% faster than those that are not staged.
- 77% of buyers’ agents agree staging a home makes it easier for buyers to visualize the property as their future home.
- A staged home can receive up to 10% more online views than an unstaged home.
- 95% of buyers’ agents agree that home staging has at least some effect on a buyer’s view of the home.
Home Staging Statistics Relating to Rooms in a Home
- Agents recommend staging the following rooms in this order of importance: the living room, master bedroom, and kitchen.
- The two least important rooms to stage are the home office and the guest bedrooms.
Sources of Home Staging Statistics
Here are our main sources of staging facts and statistics:
- We here at the Home Staging Institute conduct our annual home staging surveys.
- Profile of Home Staging – National Association of REALTORS®
- Profile of Home Staging report – National Association of REALTORS®
- Survey of 900 Top Real Estate Agents – Homelight
- RESA Publications – Real Estate Staging Association
Each of these publications offers a range of interesting home staging statistics for 2021, 2022, 2023, and 2024, and 2025. When they release their 2026 reports, we’ll publish them here too.
Where to Share These Statistics?
Now we’ve got the data, it’s our job to share it and educate sellers and realtors that home staging is an essential part of selling a home quickly, and for a great price.
There are several places where you can publish these home staging statistics to help spread the word and generate more sales for your home staging company. Here are a few options:
- Home staging blogs and websites: There are many blogs and websites that focus on home staging and real estate. These platforms often feature articles and statistics on home staging, making them ideal places to share staging statistics. By publishing statistics on these platforms, you can position yourself as an expert in the field, which will help attract new clients and generate more sales.
- Social media: Platforms like LinkedIn, Instagram, and Facebook are great places for homestagers to publish statistics, such as those in this article. Sharing statistics on your social media pages, you can reach a wider audience and engage potential clients more personally. Social media also offers the opportunity to include visuals and graphics to make statistics more visually appealing.
- Real estate publications: Many real estate publications, both online and in print, feature articles on home staging. Reaching out to these publications and sharing these statistics, a home stager can potentially get featured in an article, which will help raise their profile and generate more business.
- Industry events and conferences: Homestagers can also share these statistics when presenting at such events.
When publishing statistics, it’s important to ensure that the data is accurate, relevant, and easy to understand. Hopefully, these can help attract potential clients’ attention and position you as an expert in home staging, ultimately leading to more sales and business growth.
Frequently Asked Questions
We can use these statistics on home staging to answer a few of the more common home staging questions.
Staged homes consistently sell faster, attract more buyer interest, and close at higher prices. According to industry data, nearly 85% of realtors agree that a staged home sells faster than an unstaged one, and over 65% believe staging increases the final sale price.
Yes. Research shows staged homes sell up to 73% faster than unstaged properties. Staging helps buyers form an emotional connection with the space more quickly, which shortens the decision-making process.
In most cases, yes. The majority of realtors surveyed believe staging increases a home’s selling price by 1% to 10%, and the return on investment can exceed 550%.
Staged is almost always the better choice. Empty rooms are difficult for buyers to read – they struggle to gauge scale, imagine furniture placement, or feel any emotional pull toward the space. A staged home solves all of these problems and typically results in a faster sale at a stronger price.
For most sellers, the answer is yes. The average cost of staging is 1% to 3% of the home’s asking price, and the increase in sale price and the speed of sale typically more than covers that investment.
