home staging website

How To Make Your Home Staging Website Attract Customers

When starting a home staging business, one of the first things you’ll need to consider is how to attract customers. And these days, 95% of people researching which home stager to choose will do so via Google.

What should I put on my website?

On your website, have a “request more information” form for visitors to fill out so they can receive your info in the mail. Many people may be very interested but just won’t pick up the phone to call you, and may not even want to email you. Sending them a package in the mail is a good way for them to get to know you a little better. Send a brochure that does a full selling job of your service; business card, of course; a letter personalized with their name, and from their address you may be able to discuss nearby homes that you’ve staged; you may want to include a headshot or photo of you in a home you’ve staged in one of your marketing pieces. You could also include a press release type piece so they have some “unbiased” information about you.

As I mentioned earlier, having good copy for your marketing pieces and web site is important. You may decide to hire a professional copywriter; fees vary a great deal but it is money well spent if you’re not confident that you can do it yourself.

Writing good copy is completely different from being what most people think of as a good writer. Good copy is a breeze to read and makes you feel like the writer is speaking directly to you.

It isn’t fancy. It doesn’t rely on big words.

I’ve read extensively on copywriting over the years and will pass along some of the keys to great copy.

To write a good piece of marketing copy, start by thinking of a friend you might like to tell about your service. Someone you like and respect that might be able to benefit from using home staging when they sell their home. Keep the copy warm and person-to-person, not distant and cold. Tell them about yourself but not too much because they really don’t care. It’s true. Tell them what you can do for them.

Everything you write should revolve around your good friend, the potential client.

What can you do for them? What do they get from using you? How much do they stand to gain? Is it easy or will it be a hassle to deal with you and your service?

As they read, they start thinking about things like:

It sounds OK, but I’m sure it is too expensive, right? Only rich people hire people to decorate, why are you bothering me?

Don’t you know how stressed out I am already just thinking about moving?

Anticipate the objections they will raise in their mind and answer them. Be concise. Your enthusiasm should be apparent just like it would if you were getting excited talking to someone in person. I know it is harder with words on a page, but it can be done (without using exclamation points all over the place!!!)

Understand what the true benefits are of home staging and repeat them throughout your copy.

Repeat repeat repeat. Benefits benefits benefits.

Then, go through your copy and cut out any words you really don’t need. Words that don’t affect the meaning of what you’re saying
and that just makes it take longer to say what you’re saying.

Read it aloud to check the flow. Edit wherever you hear yourself sounding awkward, choppy, or if you get confused about what you’re reading.

Then, have someone else read it to make sure they understand everything as you meant it to be understood.

Getting a Website

A home staging business needs a good web site. Your business is visual in nature and needs a site so you can show your before and after photos, and if you have good keyword optimization you’ll probably get lots of business leads through search engines.

Unless you’ve built sites before, hiring a designer is probably the way to go. You’ll have enough to take care of and your time would be better spent creating marketing materials or working on a portfolio. No need to re-invent the wheel on this one.

Hiring a web designer won’t be too expensive since you only need a few pages and the competition is fierce for web designers. Their prices are all over the place so get several quotes. Make sure you see lots of their work and actually go to sites they’ve built.

Don’t be surprised if the name you want is taken, though. This part can be tough. It is a good idea to have several domain names ready to try since you may have to go with your second or third choice. This brings up one of the benefits of using your own name in your business name since the domain name is much more likely to be available.

You can find very reasonably priced hosting accounts. Hosting is where the site has a place to “live” so people can see it. About $10 per month is the most you should have to pay to host your site.

You can find it for even less. Type in a search for “cheap hosting” or “web hosting.”

In fact, just head to Bluehost, they have great hosting deals and exceptional customer service.

What next? 

If you are reading this, you are obviously thinking about starting a home staging business. Something else you should consider is what will make people choose your home staging business. There are likely a handful of other businesses doing exactly the same thing within 100 miles of where you are based.

You can get home staging certification here from the Home Staging Institute. It is surprisingly affordable and shows potential clients that a third-party has been involved in your training, and you are not a casual hobbyist.

 

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About The Author

Jackie Riley

The Home Staging Institute offers courses and products that help people set up and run successful home staging businesses. The Institute was set up in 2007 by successful home staging business owner Jackie Riley. Today, the institute has students in many countries around the world, including America, Canada, the U.K., Australia, New Zealand, Germany and France. Since 2007, thousands of people have graduated.

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