Does a Home Stager Need to be Certified

Does a Home Stager Need to be Certified

You’re one of those people who loves the idea of being a home stager. You’ve spent hours poring over home design magazines, and you’ve watched every episode of Joanna Gaines. If you’re serious about turning your passion into your new career, then home staging may be the next career move for you to make.

The residential real estate industry is booming, and home stagers are in big demand. There’s no time better than right now for you to get started. Don’t let intimidation about the home staging certification process slow you down from achieving your professional and creative dreams.

Is Certification Required to be a Home Stager?

Let’s address the biggest question first. Does a home stager need to be certified? The short and simple answer is no, technically speaking.

A home stager isn’t legally required to be certified or licensed. However, it’s a smart business move for you to get your home staging certification as you embark on your new career for many reasons.

BUT, getting your home staging certification is an absolute no-brainer when you look at the advantages it brings…

1. You’ll Show Credibility (and convert more leads)

While you have a big interest in home staging, let’s remember that real estate transactions typically involve significant amounts of money. Your clients will want to know they are in safe hands, and that you are helping them maximise the value of their homes.

Your primary sources of business will be home builders, homeowners and real estate agents.

Homebuilders and real estate agents are required to be licensed in order to do business. But homeowners, on the other hand, are often the key decision-makers in this industry.

The more credentials you can show to your potential client, the more comfortable they’re going to be to hire you. I believe credentials are second only to being able to show a great portfolio of previous home staging work.

For this reason, the single most important asset you gain from getting your home staging certification will be the increased credibility. You will be able to list your certification and where you received your training on all your marketing materials, including on your online portfolio and business cards.

Let’s quickly address an elephant in the room. There is another home staging course provider who writes that it is a mistake to go “chasing after home staging credentials because you think these will give you credibility”. This is simply wrong. Before committing to any purchase, customers look for evidence to reassure them they are are making the right choose. This evidence can come in many forms:

  • A great portfolio of previous work
  • Social proof in the form of reviews and testimonials from past clients
  • Social proof in the form industry and media recognition
  • That professional training and certification has been provided by trusted third-parties

Although there is no such thing as a closely regulated “certification” in the same way that there is with doctors, lawyers, accountants, and engineers, taking a home staging course and being able to say you got the certification, or graduated from the course, ticks the box that an unbiased third-party has seen your home staging skills, and believes you are up to a standard to charge a fee for your services.

2. You can Level-up your Marketing

A Home Staging Certification

People like to see proof that they are making the right decision, and often this comes in the form of social proof.

Social proof is when people think “others have already reviewed this person, and can vouch for the quality of their work”. Social proof is what you are looking for whenever you ask friends and family for recommendations, or look up reviews for a restaurant before visiting somewhere new.

The more social proof you can provide on your website, on your social media profiles, on business cards, and on any printed marketing material, the better.

2. You’ll Learn From Experienced Home Stagers

As you’re deciding which certification course you should take, consider who will be teaching you. When you get your certification from a well-established provider such as the Home Staging Institute, you can feel confident knowing that the course has been designed by someone who has been there, done that.

3. You’ll be Exposed to New Ways of Thinking

As an entrepreneur, you will face operational, legal and marketing tasks that you will have to master in order to have a successful business. When you take a reputable home staging certification course, you’ll learn many aspects of establishing and running your successful home staging business.

Exposing yourself to fresh ideas will help you stand out from your peers, and give you that edge you need to win more clients.


How to Choose Your Certification Program

You should be aware that the home stager certification industry is unregulated. There is no license needed to teach a certification course.

Where you decide to get your certification is one of the most important decisions you’ll make about your home staging career. You’ll want to get your certification from a reputable, experienced and fully accredited company. It ensures that your commitment of time and money will be invested into a certification that opens doors for you by showing your expertise in the industry.

Certification Programs: Then and Now

In years past, it used to be much more difficult to get your home staging certification.

The certification programs were taught only locally, and the classes were held at a specific time.

But now you have the flexibility of online training. The Home Staging Institute is not only the leading online provider of home staging certification classes, but we also offer our programs online for the ultimate convenience.

You can complete your training at a time and place that works best for you. And even better? You can complete your training in as little as four weeks, depending on your schedule.

Certification Programs for Everyone

Our home staging training is perfect for career starters, career changers and established industry professionals like realtors, real estate agents and home stagers.

We offer a broad array of training, so we have something for everyone, from real estate professionals to freelancers just beginning their staging careers. Contact The Home Staging Institute and you can be on your way to getting your home stager certification within 15 mintues.

 

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About The Author

Jackie Riley

The Home Staging Institute offers courses and products that help people set up and run successful home staging businesses. The Institute was set up in 2007 by successful home staging business owner Jackie Riley. Today, the institute has students in many countries around the world, including America, Canada, the U.K., Australia, New Zealand, Germany and France. Since 2007, thousands of people have graduated.

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